Rolex Daytona

Rolex introduced the first Daytona model in 1965, the name of the model paying homage to the Daytona speedway in Daytona Beach, Florida. Made infamous by motoring legend Sir Malcolm Campbell, who broke the world land speed record nine times in total, five of which were set at Daytona Beach. Actor, director and professional race car driver Paul Newman was an avid ambassador for Rolex, as a result, the then standard black and white "exotic" dial became an icon. Up until his death in 2008, the Cool Hand Luke star was regularly seen with a Rolex Daytona on his wrist.